The power of data in the connected aviation ecosystem is something we have covered at length on Connected Aviation Today. From enabling efficiencies across the airport to improving air traffic control, to enabling a streamlined passenger experience, and so much more, real-time data is critical. This is true more so today than ever, in a world where creating a contactless passenger journey is a priority; with fewer points of contact throughout the airport powered by cutting-edge, data-driven technology, passengers can rebuild their confidence in air travel. As data-driven innovations continue to evolve and the aviation industry adapts to new expectations resulting from the COVID-19 pandemic, we look at what forces are driving more widespread adoption of data analytics in aviation.
We recently sat down with Joel Otto, Head of Connected Airplane Digital Strategy and Business Development for Collins Aerospace for his take. We’ve spoken with Otto before about pressing issues in today’s aviation industry like growing cybersecurity needs and the importance of creating a superior passenger experience. So, we wanted to peel back one more layer on those stories and dig into what’s powering it all: data.
Otto shared with us three key elements that will continue to drive the adoption and innovation of robust data management and data analytics technologies among aviation decision makers:
- Cost Efficiency while Simultaneously Boosting Safety – “By breaking down the existing silos of the aviation ecosystem through comprehensive data management, visibility and access to valuable data across the board becomes a reality. We can work smarter, not harder, when it comes to capturing and harnessing that data, translating to dollars saved and potentially increased revenue. Naturally, increased data visibility and access also translates to more effective safety practices throughout the ecosystem, allowing decision makers to mitigate, even sometimes predict, any potential snags quickly.”
- Optimized Aircraft Operation and Maintenance – “Data analysis empowers airlines to have a firm grasp on the state of their aircraft and proactively maintain them, thus optimizing their fleet as much as possible. This means more on-time departures and landings, benefiting every party involved in the aviation ecosystem.”
- A Streamlined Passenger Experience – “Everyday technology used by passengers already shapes their expectations of how their journey should look. Technologies like artificial intelligence and machine learning power important applications like customer support and personalization. Properly tailoring data applications to deliver on a passenger experience that reflects what passengers expect is no longer optional. It’s all about having the passenger more engaged in their own journey.”
All three of these factors feed into and affect one another and have a hand in shaping the modern aviation industry. Data lies at the heart of the connected aviation ecosystem, and the ability to innovate with that data while keeping these three factors in mind will reveal the true aviation industry leaders.