Passengers on-board Norwegian’s transatlantic flights will now experience the ability to connect to free, and premium Wi-Fi packages to stream video and music content, surf the web, and access voice and messaging services. As many of our readers know, the connected aircraft has made a significant impact on elevating the passenger experience, which has impacted customer loyalty and enhances additional revenue streams for airlines. More airlines are looking to offer a high-quality experience. Likewise, the promise of the experience met with inconsistent or spotty service can negatively impact the overall passenger experience.
One journalist, Richard Taylor, was impressed with the quality of the Wi-Fi experience on his Norwegian flight.
Norwegian is rolling out CabinConnect ™ on-board their Boeing 787-9 Dreamliner and 737 MAX fleets for high speed broadband connectivity. The new solution, from Collins Aerospace, gives premium Wi-Fi access over Inmarsat Global Xpress (GX) satellite network.
Boris Bubresko, vice president, Business Development for Norwegian, highlighted the innovation of the airline with a focus on meeting customer demand in a press release. “Providing our passengers with the most reliable and robust in-flight Wi-Fi connectivity is very important to us.”
Norwegian has a vision to move to a fully connected aircraft fleet in the future, and this joint Wi-Fi solution is a critical component to achieving that vision. In addition to broadband connectivity into the passenger cabin, connectivity into the flight deck allows for new cockpit services, including electronic flight bag (EFB) and real-time weather updates to operators. These services require a significant amount of data to be exchanged between the aircraft and operations, and seamless connectivity is a critical component.
“Our ability to address both Norwegian’s cabin and flight deck requirements with a combination of industry-leading services and hardware provides the airline with a seamless solution,” according to LeAnn Ridgeway, vice president and general manager, Information Management Services for Collins Aerospace. This is just one of the components to helping Norwegian achieve their connected aircraft vision. ” We are collaborating with Norwegian to achieve their vision of optimizing its aircraft and enterprise operations as well as integrating new capabilities going forward,” she said in a public statement.
More than 50 percent of Norwegian’s 787-9 Dreamliner fleet is expected to offer in-flight connectivity by 2020. Wi-Fi offering on the 737 MAX fleet began in mid-January.